SEO isn't just about optimising your website, the content, creating backlinks and social media. It's far more than that. For this reason we created SEO Dojo. At SEO Dojo you can learn about basic SEO FOR FREE.
Learn about the foundations of SEO, how it applies to your business and then when you're ready get into your SEO Analysis.
SEO Analysis can take many forms but in essence it means analysing the SEO that you currently have and then making informed decisions on what you'd like to do.
One tool we find particularly useful and that gives a quick insight into a website's SEO is "SEO Quake". It's a browser plugin that basically gives you an overview of the SEO of a particular website. When used in conjunction with other tools this can make a pretty powerful tool in your SEO Arsenal.
At SEO Dojo you can learn about basic SEO FOR FREE.
Now we come on to SERPs Tracking. If you are serious about SEO you need to measure the effects of your SEO. It's no different than creating a new way of working or manufacturing something. When you create the new method you measure it to see how effetive it is. SEO is no different.
You implement the SEO that you think will have the desired result (usually a higher ranking for a specific search term) and then measure that change. For example, if you change the page title of a website to target more localised results you then need to see where that page appears in the SERPs (Search Engine Results Pages). You measure this over time and if there's an improvement then you know you're on tyhe right track.
You can get started on SERPs Tracking right now FOR FREE with our SERPs Tracking packages.
One key element of our SERPs Tracking packages is that we provide daily reporting on how effective your SEO compaign is.
This helps you quickly and easily identify what's working and what's not working.
Another important element of SERPs Tracking is measuring how effective your SEO is in different locations. For example, a website can rank higher in the US or UK than in India and even at a more localised level if it has been optimised correctly.
You can test this easily once you have implemented any SEO changes and our training SEO Dojo can help you do just that.